Hi Reader

There's an approach most founders & business leaders reach for when the pipeline goes quiet.

More noise. More posts. More visibility. More brand awareness. More content. More voice.

I've seen it so many times that I can pattern-recognise it before a founder or leader has finished describing what they're planning to do.

And, yes, I've made it myself, more than once.

Two weeks ago I wrote in my own reflection journal that it was time for “more people to know me”.

I ruminated on that overnight and read it again the following morning.

It, and I, was wrong.

Thanks to this week's sponsor, MAGAI

Every version of "they need to know me more" is inside-to-outside speak. It starts with what the founder has and works outward toward an audience they hope will receive it. The founder is the sender. The audience is the receiver. Success is measured in whether the message got through.

Almost nothing about how humans actually decide to bring someone closer works this way.

The founders who win the conversations that matter don't get invited in because they were louder or more visible. They get invited in because at some point they said something that made a specific person feel wow, this person understands my world better than I do.

Not the founder's world. The listener's world.

The reversal is THE key thing.

The move is outside-to-inside.

Where you stop trying to make the room hear you and start showing the room that you already hear it.

You don’t achieve this by asking questions or soliciting feedback.

You do it by speaking about their situation with a precision they don't hear from anyone else, and letting them recognise their own life in what you say.

That is what turns a founder or business leader into an antenna rather than a megaphone.

The antenna picks up signals nobody else is picking up. The megaphone competes with every other megaphone for the same three seconds of attention.

The antenna gets invited in. The megaphone gets scrolled past.

Most founders will spend the next few months working out how to broadcast harder.

The one who works out how to receive first is the one whose calendar quietly starts to fill with conversations with the right people.

Another Newsletter you might find useful....

The Executive Mom - CEO & Founder Jaime Bell Hi, I’m Jaime Bell—corporate executive by day, entrepreneur by passion, and a firm believer that women can lead, create, and build incredible things without sacrificing what matters most. As a Fortune 500 executive and founder of The Executive Mom, I help high-achieving women navigate the delicate balance between career, family, and personal fulfillment. My journey into content creation wasn’t traditional—I started by sharing insights from my own experience as a leader and executive mom, and it quickly became clear that my story resonated with others. That’s when I realized the power of content to inspire, educate, and create real change. Now, I’m building a platform that empowers ambitious women to step into their brilliance—whether through my podcast, online courses, or digital resources. My focus is on creating high-value content that’s real, relatable, and actionable. From leadership strategies to work-life integration, I’m all about helping others turn knowledge into impact. I love connecting with fellow creators, entrepreneurs, and thought leaders who are passionate about building businesses that serve and support their audiences. Whether you're scaling your brand, launching digital products, or just looking for inspiration, let’s collaborate and grow together! Subscribe​

Thank you for being part of this community. The work on better personal performance is something you have to do alone. But you don't have to do it on your own. Onward and Upward, Paul ​https://www.paulclarke.ie​ Connect with me at: https://www.linkedin.com/in/paulclarkeperform/​

​​​

Beechmount Vale, Navan, Meath C15
​Unsubscribe · Preferences​